Event Marketing Manager

Our Events Manager leads the design, planning, and execution of our events in North America. You will be responsible for delivering exceptional in-person and online customer experiences, building a healthy marketing funnel and measuring conversion and velocity, aligned with our business strategy. You will be a key contact for all stakeholders throughout the lifecycle of each event, while also being hands-on with the E2E logistics to bring events to life.
Join our dynamic team at Pulsenmore!
If you have the skills and experience, we’d like to hear from you.

Location:

Boston MA, USA

Employment:

Full time

In this role you can expect to:

  • Lead the design and execution of best-in-class in-person and online events aligned with the North America events strategy and in partnership with key associations and industry leaders
  • Collaborate with Marketing, Sales, and Customer Success functions to integrate the event experience into an omni-channel customer journey, deeply embedded into the company CRM
  • Develop innovative formats for industry trade shows, webinars, thought leadership, and proprietary events, seamlessly linked with Marcom, digital, PR, internal/executive communications, content marketing initiatives, and executive briefings
  • Define and standardize ways of working and create best practices, aligned with global events strategy
  • Generate high-quality leads across all activities, shape the funnel, and correlate revenue to support growth
  • Optimize metrics, analysis, and related CRM tooling to effectively measure ROI, achieve cost-savings, and drive incremental revenue
  • Manage administrative tasks to support speaking opportunities, abstract submissions, symposiums, and forums
  • Partner with Marketing to define the events calendar, and to develop metrics and reporting

To succeed in this role, we are looking for the following skills and experience:

  • 4+ years experience in online and in-person events management
  • Strong team player with senior stakeholder management competencies
  • Exceptional organization skills and outstanding execution (timelines, budgets) track-record
  • Must thrive in an environment of rapid change, moving targets, limited resources
  • Strong acumen in agency collaboration and management
  • Uncompromising focus on customers and their experiences
  • Creative problem solver with an eye for quality
  • Experience working with multi-disciplinary and culturally diverse teams
  • Understanding of care pathways, and of the many players in healthcare
  • Familiar with Microsoft Project, Hubspot and/or Monday.com
  • Comfortable with 30-40% travel